Northwest Autogroup
august, 2024 - present
advertisement design
change this to a mock up with BOTH the hybrid and ice buyer’s guides
The Northwest Autogroup is a dealer group that has 5 dealerships across Alberta and British Columbia. These include a Kia dealership, and 4 Volkswagen dealerships. As the graphic designer, I have worked closely with the Marketing Director and Marketing Managers on a variety of campaigns and initiatives, including advertisement campaigns on Meta, website graphics, video, and print deliverables.
North Edmonton Kia buyer’s guides
To introduce customers to Kia’s line up of hybrid cars, and how they differ from conventional gas cars, we created an all-in-one buyer’s guide that includes the line up, all trims, the benefits of driving an HEV vs PHEV, and breaking down fuel savings.
Exterior and interior content for 2026 Hybrid Buyer’s Guide.
In line with the 2026 Hybrid Buyer’s Guide, we also did a version of the conventional gas cars in Kia’s line up.
Exterior and interior content for 2026 ICE Buyer’s Guide.
Northwest Autogroup Graphics
The main concept behind our final design would be a system that can be adapted depending on the amount of information needed on a given sign, but still have a cohesive and identifiable system. We therefore broke this up into signs with 1 species, with 2 species, and with 3 species.
For the imagery included on the signs, we decided to go with a combined photographic-illustrated approach. We decided that including photography would be important for identifying flora and fauna, but that including elements of illustration would allow the photographs to blend seamlessly with the rest of our designs.
Examples of our final designed system, mocked up in situ. Please click to see details.
VW Canada x Canada Soccer Buzz Wrap
On June 1, Edmonton hosted Canada and Uzbekistan for a pre-World Cup game. As part of the event, NWAG wrapped an ID. Buzz for the event as part of VW Canada’s collaboration with Canada Soccer.
